Wine Tourism in Spain
Wine Tourism in Spain
The development of wine tourism in Spain keeps continuing. These days most wineries do offer a basic tour, so it has become time to integrate wine tourism in the standard activities of tourists.
An important part of this integration is the combination of wine tourism with other local tourism attractions. These can be focused on the local culture, gastronomy or nature.
Here in Castilla y León I have seen many wineries implementing these combined visits. Most wineries offer a discount on the standard price of their tours if you also visit the other attraction. This not only invites tourists to participate in both activities, but also spreads the possibilities of promoting all local tourism attractions.
Since there are many cultural attractions in this area, this is one of the most common combined visits. A few examples of these cultural sites are the La Mota castle and the Palacio Real Testamentario in Medina del Campo, the castle of Peñafiel or the monastery of Santa María de Valbueno. Tourists often try to find a way to get to know the area and the combination of cultural and wine tourism is a perfect way to do this.
Wine is a very important part of the Spanish gastronomy, but there are many more interesting tourism attractions that focus on gastronomy. In this area there are several small cheese factories, which are not only interesting to visit, but cheese is also great to combine with white wine. If a winery focuses more on red wine, as in Ribera del Duero, it might be interesting to combine a visit to the winery with a visit to an artisan producer of Ibérico or Serrano ham or a chocolate factory.
When visiting a winery you will often visit the vineyards as well, or at least receive an explanation about them. Therefore a combined visit with another nature based activity could be very interesting for tourists. If there is a natural park close to the winery, where guided tours are offered, a combined visit can be easily arranged. Another attractive combination for tourists is the visit to the winery and an activity based on the local flora and fauna. This might be a bird watching activity or a photography course focusing on a certain type of flower or even on the colors of the vineyards in autumn!
Of course there are many more possibilities of combining wine tourism with other attractions or activities. That is why this is such an interesting way of developing wine tourism for every winery.
.by Lisanne Van Duijn, Dutch Author and Wine Enthusiast